David @ Tokyo

Good news - as expected, Japanese interests have not taken too fondly to the "whale-safe beer" campaign, which depicted a Japanese businessman getting harpooned through the back and subsequently electrocuted, in a magnificent display of ignorance of the JARPA II research programme:

JOHN Singleton's anti-whaling crusade may have backfired as Japanese companies – including some of his clients – react in anger to his "whale-safe beer" campaign.

An Australian trade representative in Tokyo last night labelled Singo's anti-Japanese tactics in flogging his Bluetongue beer a "self-serving sideshow" that could harm our $54 billion trade relationship.

Austrade also warned against punishing non-whaling Japanese companies over whaling. Mr Singleton's website urges a boycott on Lion Nathan beers – including Tooheys, Hahn and XXXX – because a large shareholder in the company is Japanese brewer Kirin.

Kirin, which has no connection to Japan's whaling industry, is seething at the attack.

Insiders believe it is little more than an ill-considered get-square with Tooheys, which dumped Mr Singleton's advertising agency Singleton Ogilvy & Mather three years ago.

But it has opened a larger can of worms for Mr Singleton, whose web of business interests includes relationships with powerful Japanese companies.

Russell Tate, of communications group STW – co-owned by Mr Singleton – indicated the beer might not be his mate's smartest campaign.

"Singo's done a few things over the last 20 years that in hindsight might not have been good ideas," Mr Tate said.

Mr Tate is in an awkward spot, with STW's Japanese client list including Sony, Pioneer, Hitachi, Toshiba and Canon.

Behind the scenes the campaign is not seen as a joke – and not just by Kirin.

Canon spokeswoman Roslyn Richardson said: "This approach is not appropriate."

A Toyota spokesman said: "Whaling is an issue for governments not companies unconnected to whaling".

Mr Singleton was unavailable for comment yesterday.

I struggle to understand what on earth Australia is thinking.

Although this may be a beer commercial, and they are trying to appeal along the lines of "since the Japanese are harpooning whales, how would Japanese people feel if they were harpooned? stop whaling", for Japanese people the result will be a complete backfire:
- Don't equate whales to humans
- How about you guys shooting kangaroos with guns and eating them?
- This will get connected with racism issues

and so on... I think all that will come out of this is an emotional, bad result. I eat Australian meat, but I really don't need to, I can eat whale meat instead, and there are plenty of other sellers so I won't be put out.

It'll be interesting if this commercial is aired on Japanese TV.

Then things will really get crazy.

That commercial is grotesque.

What poor taste. I had thought that Aussies were smarter and wiser than this.

Thats... moronic [hope that's how to translate "tako" in this context - David]

I'm recommending my friends not to eat Aussie Beef, and I'd like to spread around what poor taste the Aussies have.

Also I'll be contacting the PM's office and other related areas requesting them to protest to Australia.

"I'm wishing him a safe passage and I'm also reinforcing my message in a one-on-one conversation that respect for law of the sea, respect for human life and respect for the safety of ships at sea is incredibly important," Senator Campbell said.

"People who go around and threaten those important laws and safety measures potentially put the cause of whale conservation backwards.

"Paul Watson and I both share a passionate belief in the view that whaling should come to an end, it should be relegated to the dustbin of history.

"I just wanted to make sure he knew very clearly my view about his tactics."

Labels: Ian Campbell, whale safe beer, Whaling

posted by David  # 4:51 pm