David @ Tokyo

Paul and Heather McCartney have apparently thrown in the towel, stating they had "found it increasingly difficult to maintain a normal relationship with constant intrusion into our private lives".

Well, they did abuse their position as celebrities, running around appearing on TV shows together, criticising sustainable seal hunting and so forth.

They are pictured together here with a whitecoat seal. These whitecoat seals sure are cute, but it's been illegal to hunt them since 1997. But who cares about such technicalites? These cuties do make for great "save the seal" campaigns by groups such as IFAW, PETA, HSUS and so on, and that's what matters. Right Paul? Right Heather?

The IWMC also highlighted a Heather TV performance, where she put her boots on display. "These boots, they look like leather that I've got on and they're not... They're just plastic." The IWMC reminds us that plastics are manufactured from non-renewable petro-chemical products.

Saving animals is one thing, conserving the planet for future generations, it seems, is another.